There are so many ‘occasions’ nowadays I find it
increasingly difficult to get excited by the prospect of any particular event. But
the boy in me still thinks of the World Cup as something special. 1966 was the
first tournament I can properly remember, my nine year old self never doubting an
England victory, though 1970 and the brilliance of the Pele generation of
Brazilians remains my internal default setting for what the World Cup is, or at
least should be, all about. Personally speaking, the adrenaline level has
dropped in recent years simply because globalised televised sport means we regularly
see all the top players, eliminating the surprise factor that competitive international
matches once brought. Nonetheless, I anticipate a month of late nights and
bleary eyed mornings as events in Brazil unfold.
Judging from the usual welter of ‘how to manage
staff through the World Cup’ reports in recent weeks, British bosses expect many
of their employees will be similarly footie focused between now and July 13th.
The general tenor of this stuff is apocalyptic: without effective management, absence
rates will soar while lateness, hangovers and time spent at work checking out news
on the latest England injury scare will hit productivity. But is this really
likely, or leastways is it really worth worrying about? I doubt it.
For one thing, people nowadays are used to combining
work with increasingly active social lives which are jam packed with the
enjoyment of entertainment of various kinds. Most behave sensibly, which is why
employers don’t have to develop policies to manage staff through the Glyndebourne
season or Glastonbury week. But more importantly, indulgence in a bit of collective
interest not directly focused on the daily grind may well make staff more, not
less, engaged and productive in their jobs.
Casual empiricism has always suggested that sporting
achievement or excitement lifts the mood in both the nation and the workplace. Evidence
for this in the form of an economic dividend is less apparent (for example, whatever
the legacy of the 2012 London Olympics it clearly didn’t do anything to boost
the UK’s dire labour productivity performance). However, the good workplace is not
measured by short-term financial indicators alone but also by the immediate and
long-term wellbeing of the workforce. Far sighted employers will recognise this and
offer a bit of slack to staff to live a little and enjoy the World Cup with
family, friends and work colleagues. The short-sighted will instead issue memos
on proper behaviour and conduct of the type that have turned so many UK
workplaces into rules driven target obsessed fiefdoms that inspire control
freak managers but turn staff into disengaged stress victims. Society should blow the whistle on this type
of management and kick-off toward a new way of working for the UK.
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